FRANCHISING

All the reasons to franchise with us

pizza | people | games | profits

We deliver a turnkey experience with benefits from over 50 years of experience.

We will provide you with support, including:
  • Territory review & site selection feedback
  • Construction & layout design assistance on 1st location
  • Food & beverage specs and pricing
  • Technology, app & online ordering setup
  • Operations and team full service training
  • Marketing and creative support
  • Technical assistance with arcade gaming
  • 24/7 ongoing support with regional management team

Our Promise

Your success is our success. Our dedicated team is here to serve you!

  • Our rich history starts with our founder, Tony Cavallo, and we believe every pizza enjoyed together creates memories, and we’ve mastered this since opening our doors in 1973.
  • It’s not just pizza, it’s an experience celebrated with a scratch-made, high-quality menu served in our restaurants, at-home, or catered to millions each year.
  • Designed to provide a superior guest experience for adults and children of all ages, our wholesome entertainment areas feature skill and redemption games, video games, and TVs to watch all the local games.
  • We treat our team and franchisees like family and their success is directly reflected in the Company’s success, which is why QSR Magazine names Peter Piper Pizza, and CEC Entertainment, as one of the “Best Brands to Work For” in 2022.
Franchise with us

Our dedicated team to serve you.

Scott Drake

Scott Drake

CEO
Read More

Randy Forsythe

President
Read More

Jim Brawley

Chief Operations Officer
Read More

Jay Spears

Vice President, IT
Read More

Genaro Perez

CMO
Read More

Mario Centola

EVP & COO of International
Read More

Our History

Group 129 1
Group 129 2
Group 129 3
Group 129 (1) 1
Group 129 5
Group 129 6
Group 129 8
Group 129 9
Group 129 10
Group 129 11
Group 129 7

Scott Drake

Scott Drake was appointed CEO of CEC Entertainment on February 13, 2026, overseeing the iconic Chuck E. Cheese brand, Chuck’s Arcade, and regional favorite Peter Piper Pizza. With nearly 700 venues globally, CEC remains the leader in family dining and entertainment.

Scott joined the company in 2024 as Executive Vice President, Chief Financial Officer where he succeeded in building and managing the company’s new revenue management strategy and team. In this role, he also oversaw all the company’s finance functions, internal audit, and real estate development. With a wide history of analytics and efficiencies in various industries and company segments, his focus remains on growth and financial optimization of key strategies.

Scott brings over 30 years of experience in transformational roles and a background in Strategy, Efficiency, Collaboration and Finance. Scott’s experience in the restaurant, retail, gaming, and consumer product categories includes roles as CFO & Treasurer of Farmer Bros. Co., guiding the public company through the pandemic, as SVP of Finance & Treasurer for five years at GameStop, and he’s held other roles with 7 Eleven, PWC, Coca-Cola Enterprises, La Madeleine French Bakery & Café and Arthur Anderson.

Drake holds a B.B.A. dual degree in Accounting and Finance as well as a Master’s degree in Business Administration from Texas A&M University, College Station. He is a licensed Certified Public Accountant in the State of Texas and has taken part in leadership training at West Point. When not working, Scott enjoys time with his wife and two daughters, hiking, traveling or finding the perfect doughnuts.

Randy Forsythe

Randy Forsythe serves as CEC’s Executive Vice President, Chief Operating Officer and President of Peter Piper Pizza. He originally joined the Company back in 1982, when it was known as Showbiz Pizza. Now, after more than 39 years, Randy attributes his continued success to consistent hard work and a unique ability to pivot and meet the market demands and trends of each new generation.
In his role, Randy is responsible for managing field operations, global sourcing, purchasing, all game buying and facilitating, construction, and learning & development. He’s held several leadership positions that have shaped the operations infrastructure, including roles such as Regional Vice President of the Southeast, Northeast and Central territories, as well as, Senior Vice President of Operations overseeing both the Chuck E. Cheese and Peter Piper Pizza businesses.
Since joining the company, Randy has expanded operations from 37 restaurants to more than 500 locations globally. He claims people are his greatest asset and relationships across the company are like family. When Randy is not working, he enjoys sports, boating, and spending time with his wife, Kathy, son, Brandon, and daughter, Lauren.

Jim Brawley

Jim Brawley is Vice President and Chief Operating Officer of Peter Piper Pizza. Jim, a 30-year industry veteran is responsible for refining operations and growing the brand’s U.S. presence, including new brand concepts Peter Piper Pizza Express and Peter Piper Pizzeria. The company currently operates and franchises restaurants in Texas, New Mexico, California, Arizona and Mexico.
His previous role at CEC was as western regional vice president where he oversaw nearly 150 fun centers across 18 states and built a proven track record of improving company performance and developing talent. After spending several years with McDonald’s, including as a general manager and franchisee coordinator, Jim joined CEC as a General Manager at the Springfield, PA location in December 2001. He was promoted to District Manager in 2005, to Area Director in 2008, and in 2013 I promoted him to Regional Vice President for the Northeast region.
Jim is also an Executive Sponsor of our Diversity & Inclusion Council since its formation in 2021 and is strongly committed to the mission and goals of our D&I initiative. His demonstrated leadership, strength in developing people, and deep and wide business knowledge will help lead the accelerated growth vision of the Peter Piper brand.
Jim is a native of Pennsylvania and received his Bachelor of Science in Restaurant and Hospitality Management from Widener University.

Jay Spears

Jay Spears, Vice President of Information Technology for CEC Entertainment, has over 30 years of experience in the technology space and has delivered successful programs and technological solutions for several organizations.
Jay is a creative and passionate leader focused on maximizing the value of technology investments. His experience spans across entertainment, advertising, insurance, retail, public accounting, aerospace manufacturing, and software consulting. Prior to joining the Company, he held leadership positions at such organizations as Urban Air Adventure Parks, EZLynx, Six Flags and KPMG LLP.
Jay studied computer science, physics, and mathematics at the University of Texas at Austin. In his free time, he enjoys golf, cycling, hunting, fishing, and almost anything outdoors. Jay is a huge Texas Rangers fan. He and his wife Mauri have three sons – Robert, Will, and Luke – their cat, May, and two Sheepadoodles, Millie and Ellie.

Genaro Perez

Genaro Perez serves as Chief Marketing Officer for Peter Piper Pizza, where he leads the brand strategy, marketing and culinary innovation for the brand. Peter Piper Pizza, one of the brands of CEC Entertainment, is a 50-year-old pizza brand with over 100 restaurants in 4 States in US and Mexico. Peter Piper Pizza offers the highest quality made-from-scratch pizzas, handmade every day, served up in a laid-back atmosphere for the whole family to enjoy. The brand also features a dedicated game room with the latest arcade games, big-screen TVs, beverages for grown-ups, and an incredible lunch buffet.
Prior to leading the marketing efforts at Peter Piper Pizza, Genaro worked for P.F. Chang’s leading the marketing efforts for the company at the U.S. level, and within the international franchised business, partnering with partners in more than 25 countries around the world.
Genaro also previously worked with Brinker International where he served in multiple marketing roles leading all franchised marketing efforts for the Middle East, Mexico, Asia and South America regions and the Hispanic Marketing efforts for Chili’s U.S.
Genaro’s career includes over 25 years of marketing, strategy, advertising and public relations. Genaro is a foodie and tries to be a chef at home where he resides with his wife Gabriela, and children Jimena and Martin.

Mario Centola

Mario Centola is Executive Vice President & Chief Operating Officer of International Operations and Chuck E. Cheese Worldwide Franchise Development. In this role, Mario will be responsible for leading the strategy and growth of the brand’s international efforts and expansion into new and existing markets.
Mario has over 25 years’ experience in out-of-home entertainment, theme parks and international development space having worked for several regional theme park companies during his career. Prior to joining CEC Entertainment, Mario served as the served as the Senior Vice President of In-Park Services at Six Flags Entertainment, where he oversaw capital planning, engineering, maintenance, international operations, and commercial activities, inclusive of sales and corporate partnerships. Mario’s operational background is complimented by his strong financial background having served as Vice President and Chief Accounting Officer and Vice President of Financial Planning and Strategy during his 21-year tenure at Six Flags Entertainment.
Mr. Centola holds a B.S. degree in Finance from Miami University and a Master’s degree in both Business Administration and Information Systems from The University of Akron.